BLOCKCHAIN-BASED E-COMMERCE
Blockchain technology is increasingly occupying public and private sectors across domains such as real estate, trade, healthcare, supply chain, etc. One may confuse blockchain to be bitcoin, rather, bitcoin is a cryptocurrency built on blockchain technology. Blockchain is a secure, immutable, decentralized, and distributed ledger for recording transactions among entities of the network. Blockchain helps users to store and share digital assets securely and it has applications for asset management, payment processing, customer service, product searches etc. Making transactions quicker and safer, blockchain has an immense impact on ecommerce as well.
The most common applications of blockchain in the e-commerce sector include the use of cryptocurrencies such as Ethereum, Bitcoin, etc. for payments, the use of NFTs (Non-Fungible Tokens) for sharing and selling unique one-of-its-kind digital products, blockchain-based cloud storage systems such as Storj for immutable decentralized distributed storage of commercial data.
How Does Blockchain Benefit E-Commerce
Better Security: Fraudulence, data privacy, and security breach are always a
concern in e-commerce. Blockchain permits trusted entities that are verified by
multiple trusted parties and guarantees complete transparency of transactions.
Easier and faster transactions: As blockchain transactions are instantaneous and
don’t transit through conventional banking systems, payment processing is faster
and there are no delays or pending transactions. Instant purchases and payments
make the customer experience delightful.
Enhanced business processes: Blockchain can store more than mere
transactions. The incorporation of smart contracts helps automate tasks based on
preset rules, like inventory management or automatic payments. It is also possible
to store digital records of warranty details and customer receipts, which makes
ownership validation and warranty validation hassle-free eliminating a lot of
paperwork.
Efficient supply chain management: Blockchain in the e-commerce supply
chain eliminates a huge amount of manual work associated with shipping. The
billing process for cargo lading can be pushed to a blockchain at each stage of the
cargo which reduces administrative time & cost and makes tracking of product
details and the shipment efficient. Blockchain can help ensure the quality and
validity of the products with expiry dates or certifications and this offers the
necessary traceability that the customers look for in what they are paying for.
Outreach to global consumers: Blockchain and cryptocurrencies allow customers
in developing countries to bypass banking intermediaries, and access a wide
variety of e-commerce retailers. At the same time, blockchain encourages
progressive brands to tap into novel and emerging markets
NFT (Non-Fungible Token) in E-Commerce:
An NFT is a digital asset stored on a blockchain. The concept of NFTs helps
businesses to bundle both physical products and NFTs on their e-commerce site
as well as eliminate the involvement of 3rd agencies and middlemen. NFTs allow
physical and digital assets to be tokenized, bought, and owned by customers as
digital assets. Thus one may share and sell one-of-its-kind products through the
e-commerce site in the form of NFTs.
Some amazing advantages NFT brings into E-Commerce:.
Novel purchase experience: With NFTs, a customer can gain instant ownership of
the NFT version of a real purchased product while the actual product may reach
the customer several hours/days after booking on the e-commerce sites. Thus, NFT
in e-commerce provides both order fulfillment and a delightful experience for the
consumer.
Asset ownership: NFT is built on blockchain and hence immutable. Thus it indicates
a public record of ownership for a digital asset and transactions that cannot be
changed.
Gratification: NFTs can instantly gratify customers as it makes it possible to offer
an instant immutable digital ownership for the product’s NFT alongside the physical
product which may reach them in a while. So the customers can show showcase it
across their friend’s circles and digital life.
Interesting Loyalty Programs: Though customers enjoy rewards and loyalty
programs, they may turn mundane and monotonous over time. Whereas, when you
offer an NFT – a collectible unique digital token for the product that can’t be
obtained from anywhere, it makes their shopping experience with you so exclusive
and special.
Tell us more about your brand and business and we’ll empower you with an outstanding blockchain and NFT-based E-Commerce platform that readies you for your big leap into the world of Web 3.0 business up next